What is an ad copy?
Ad copy is a very specific type of content. It is designed to get the reader to respond or take action. In a standard sales setting, salespeople spend several minutes to several hours answering prospective customers’ questions and addressing their concerns. Without this interaction, many of the customer’s objections would go unanswered. If a customer has unanswered objections, they will not buy the product or service.
But by taking the time to walk the customer through the process and providing valuable insights, the salesperson can effectively communicate with the customer. It increases the odds of making a sale. However, when selling online, this type of interaction is rarely possible. This is where ad copy comes in. Ad copy is a sales letter that addresses the possible objections a customer might have. It also highlights the key features and benefits the customer will receive by making a purchase.
How we write ad copies
1. Make Your Headline Meaningful
We do this by:
Asking questions to immediately engage your audience.
Solve their problems.
Use keywords.
Make it catchy e.g funny.
2. Use Keywords
Specific keyword target precise audience while general target more generalized audiences. We ensure we have the mix of both.
3. Always Add Value
We define your targeted audience before you write your copy so as to add value.
We ask the flowing questions
What is their Profile or the persona around my audience?
What kinds of questions do they ask?
What are their common pain points?
What are their personal demographics?
What kind of content do they consume?
Ultimately, how does my product or service make his/her life better?
This will help you develop a strong understanding of who your reader is and will allow you to better speak their language.
4. Remember Your Call-To-Action
We consider your goals when drafting your CTA. That’s is we ask whether you want to drive traffic?
Collect leads?
If you want your audience to download content, include the word “download” in the CTA.
If you want them to visit your site, we use the word “visit.” Join, subscribe, and launch, just to name a few
5. A/B Test Your Ad Copy
A/B testing your ad copy is a great way to remain agile, and see which elements work best. If you’re not familiar, AB texting is a way to compare two things and see which performs better. Consider using different word combinations in separate ads to see which copy is more compelling (use two different headlines or different ad copy). Focus on the benefits of your offer in one ad, and the value proposition in another. Run both ads and determine which ad copy is more effective.
Bottom line: Ad copy is more complicated than it sounds. It’s more than just words. It’s a science. Keep it clear, concise and compelling, and you’ll have yourself a successful ad.
