What is an Email copy?

An email copy is pre-written language that is created for a certain marketing or sales goal. One example might be an email informing your subscribers about an approaching deal.

Why are Email copies important?

• Email copy may help you engage prospects: Captivating wording can encourage potential consumers to conduct business with your brand.

• They aid in the telling of tales: People are naturally drawn to stories, especially when discussing things. As the old adage goes, you don’t want to sell the steak — you want to sell the sizzle.

• They Provide Value: When people sign up for your email list, they have certain expectations. People unsubscribe in droves due to poor email content.

• They aid in the maintenance of consistency: Even if you wish to customize your email text somewhat, you can still communicate the same message. Consistency helps to minimize confusion or unhappiness among both prospective and current clients.

How we can help you with your Email copy

1. We nail the topic line. Your email subject line is the email copy’s equivalent of the headline.

2. We don’t forget about the preview text.

3. We become personal.

4. We avoid industrial jargon.

5. We chose our words wisely.

6. We keep things short and to the point.

7. We make certain that your material is relevant.

8. We provide a single, straightforward call-to-action.