Why write a podcast?
It goes without saying that the long-term success of any podcast is heavily reliant on the quality and innovation of its material. More than the quality of your voice, your specialist expertise, or even the diversity of your guests, great content is what will keep your listeners waiting with bated breath for each new episode of your program to appear. The main lesson is that outstanding content that adds value to your audience will always ensure that your podcast survives the test of time. So, while your material is drawn from your professional understanding in your field, you must be able to present this information to your audience in a clear, creative, and fascinating manner. To do all of this (and much more you’ll need to sharpen your creative writing skills.
You can have all the information in the world, but if you can’t communicate it effectively, your message will be lost in translation. To avoid this, we’ve put up a list of six simple strategies that you can easily include into your daily routine to help enhance your performance. Take your writing skills to the next level by embracing your uniqueness. Let’s get right to work and start writing.
According to Edison Research, the number of Americans who listen to a podcast at least once a week has climbed by 120 percent in the previous four years, and 90 million Americans listen to one at least once a month. There has never been a better time to start a podcast for your business, brand, or personal interest than right now, as the podcast audience grows. If you follow this lesson to the letter, it will prepare you to start your own podcast and profit on this fascinating new media.
What makes podcasts different?
Podcasts are an excellent method to engage with your listeners on a personal level. Podcasts allow you to engage your audience with unique long-form material rather than the shattered connections that social media allows. Podcasts are handier than blog postings since they may be listened to while commuting, exercising, or doing housework. In the podcasting sector, there’s a lot of untapped potential. Apple Podcasts has only 800,000 podcasts, compared to 600 million blogs and 23 million YouTube channels. There are 750 blogs and 29 YouTube channels for every podcast. Consider how exciting it would have been to start a blog in 2004, and you’ll get a sense of where podcasting is today.
Step 1: Develop a podcast concept
Podcasts are as diverse as the people who produce them. There are wonderful podcasts about history, pop culture, neurology, and even a fictitious hamlet where aliens and Yetis get along. Your creativity is the only limit to what you can accomplish with a podcast. Before we get into the specifics of picking a podcast name, structure, and episode duration, let’s go over the fundamentals. To begin, ask yourself, “”Why am I beginning a podcast?” and “What is the topic of my podcast?” The remainder of the notion will come into place once you’ve addressed the why and what questions. Determine your podcast goals so that you can answer the question, “Why are you launching a podcast?” To put it another way: “What is your podcast’s mission or purpose?
To help you get started, here are some common goals in podcasting:
To generate leads for a business
To be recognized as a leader in an industry
To share an important message
To have fun
It’s helpful to write your answer down so you can refer back to it as you develop your show’s concept.
Pick a podcast theme or topic. Now it’s time to figure out your show’s topic. Your topic can be as broad as pop-culture or as focused as discussions about recent Supreme Court rulings. The only requirement is to be passionate about whatever you choose. It should be something you’re excited to research and regularly discuss. Once you have an idea of what to podcast about, it’s time for market research. You can search your show’s topic in Apple Podcasts (formerly iTunes) to see if there are already podcasts in that genre. If there are, listen to a handful of episodes to see what they’re doing well and think of ways they could improve.
Step 2: Name your podcast
When choosing a podcast name, strive to choose something catchy, memorable, and relevant to your podcast’s keywords. Here’s Apple’s recommendations for coming up with a catchy title for your show: Keywords should be used sparingly. You don’t want to pack keywords into your title, but you do want people to be able to locate your podcast easily. If your podcast name is only one or two words, include a brief explanation in the title tag to boost search results.
Step 3: Podcast recording equipment and software
Podcasts have a low barrier to entry; if you want to start a podcast, you may do it with minimal overhead or experience. You may begin recording a podcast with nothing more than your iPhone and a pair of headphones. Remember that your content is the most important aspect. Nobody listens to a podcast because the sound quality is excellent. However, if the substance of your program is outstanding, viewers will put up with less-than-ideal sound quality.
Podcasting Equipment
Choosing the perfect podcasting setup might be difficult, especially if you have little experience with audio recording. To make things simple, we’ve put up three podcast equipment bundles dependent on the number of individuals recording.Disclosure: Some of the product links on this page are Amazon affiliate links, which means Buzzsprout may make a small profit if you decide to buy them.
